Six PR Tips For Startups

Startups are all looking to establish their brand, get press coverage and gain recognition. However, this can be a difficult task, especially in the early days of a business. Shana Star, of  Entrepreneur wrote The 6 PR Tips Every Startup Should Employ, which outlines some strategies that can be used to establish yourself as a startup.PR IMAGE

  1. Be ready – Make sure your product is completely ready.  This will avoid negative press or bad reviews.
  2. Establish your identity – Identify and know your values, company culture, what makes you different from the competition, and what is unique to your startup.  Make sure you know what story you want to tell.
  3. Share your story – Create a narrative, based on your identity, about who you are and how you got started.  Also, always used your company name in your narrative.
  4. Make sure there is CEO visibility – Your CEO has an important role in shaping your company’s image, brand and culture. He or she needs to be accessible and visible to the public.  This will show credibility and leadership in your industry.

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CNBC Names GEORGIA Top State for Business, 2014

According to CNBC, The South rises again!

Georgia has been named 2014 America’s Top States for Business.

ATL Skyline

Scott Cohn of CNBC reports that Georgia scored 1,659 points out of a possible 2,500.  Since CNBC began rating states for competitiveness in 2007, Georgia has always placed in the top 10.

“Each year, our Top States study rates all 50 states on more than 50 metrics in 10 categories of competitiveness.” Some of this year’s categories and point totals are:

  • Cost of Doing Business (450 points)
  • Economy (375 points)
  • Infrastructure (350 points)
  • Workforce (300 points)
  • Quality of Life (300 points)
  • Technology & Innovation (300 points)

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To All The Fathers

As we celebrate Father’s Day this month, we are reminded of how a good father can make Fathers hand 2014-06-13 at 2.46.46 PMsuch an impact in a child’s life.  His job is endless and, often, thankless.  He sacrifices much and gives with his heart.  He represents so many things to his children.  Among them strength, support and discipline.

Julian Marcus of About Men describes in 12 Traits Of A Great Father some characteristics of a good dad.

  • He spends quality time with his children
  • He leads by example
  • He’s supportive & loyal
  • He allows his kids to make some mistakes

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We Remember The Heroes Who Protected Our Freedom

Memorial Day Honor the braveMemorial Day is a day set aside to remember the men and women who died while serving in the United States Armed Forces. Originally known as Decoration Day, it first was recognized after the American Civil War to commemorate the Union and Confederate soldiers who died during that conflict.  By the 20th century Memorial Day had been extended to honor all Americans who have died while in the military service of the United States.

Traditionally on Memorial Day, the flag of the United States is raised briskly to the top of the staff and then solemnly lowered to the half-staff position, where it remains only until noon. It is then raised to full-staff for the remainder of the day.

The half-staff position remembers the more than one million men and women who gave their lives in service of their country. At noon, their memory is raised by the living, who resolve not to let their sacrifice be in vain, but to rise up in their stead and continue the fight for liberty and justice for all.

Many citizens visit cemeteries and memorials to honor those who have died in military service. A number of volunteers place an American flag on each grave in national cemeteries.

 We give honor to all the brave men and women who gave the ultimate sacrifice for our freedom.

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National Small Business Week

SBA Gov  2014-05-12 at 7.35.00 PMThis week, May 12 through May 16 marks National Small Business Week, 2014.  According to the Small Business Administration (SBA), more than half of Americans either own or work for a small business.  These businesses create roughly two out of three new jobs in the U.S. every year.

Some interesting facts about Small business in the USA:

  • The 23 million small businesses in America account for 54% of all U.S. sales.
  • Small businesses provide 55% of all jobs and 66% of all net new jobs since the 1970s.
  • The 600,000 plus franchised small businesses in the U.S. account for 40% of all retail sales and provide jobs for some 8 million people.
  • The small business sector in America occupies 30-50% of all commercial space, an estimated 20-34 billion square feet.

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Small Business Website Concerns – Infographic

Small business’ are often challenged to provide well designed websites that are informative and user-friendly for their customers.

Laura Montini of Inc. recently identified some small business’ website problems.  The following infographic, created by Column Five Media, highlights some of small businesses’ most common website design mistakes.

infographic smb sites

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Take Our Daughters and Sons to Work Day

national take our daughters and sons to workThursday April 24, 2014, is Take Our Daughters and Sons to Work Day.  Now in it’s 21st year, more than 37 million will participate at over 3.5 million workplaces. The first event took place on Thursday, April 22, 1993 and has since been celebrated on the 4th Thursday of April every year. What began as “Take Our Daughters to Work Day” was expanded to include sons, however most companies that participated in the program had aways allowed both boys and girls to participate.

The Take Our Daughters and Sons to Work Foundation website describes the event as:

“Designed to be more than a career day, the Take Our Daughters And Sons To Work® program goes beyond the average “shadow” an adult. Exposing girls and boys to what a parent or mentor in their lives does during the work day is important, but showing them the value of their education, helping them discover the power and possibilities associated with a balanced work and family life, and providing them an opportunity to share how they envision the future and begin steps toward their end goals in a hands-on and interactive environment is key to their achieving success.”

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zBoost Receives FCC Approval for zBoost Cell Phone Signal Boosters – Cell Phone Signal Booster Minimizes Dead Zones, Reduces Dropped Calls and Speeds 3G Data

One of our resident companies, zBoost is pleased to announce Federal Communications Commission certification for the zBoost dual band line of cell phone signal booster kits.SOHO Kit

“zBoost has always used technology to protect the carriers’ networks and believes that the new FCC certification process is a validation of our technology and products,” said Karen Reynolds, president of zBoost.

zBoost, a leading provider of consumer cell phone signal booster kits, announced today the zBoost dual band line of cell phone signal booster kits received Federal Communications Commission (FCC) certification complying with all requirements for the new technical standards. The new zBoost line leverages zBoost’s award-winning technology to provide consumers with a line of intelligent and easy to setup (no knobs) cell phone signal booster kits that minimizes dead zones, reduces dropped calls and increases 3G data. The new FCC certification applies to 80% of the zBoost consumer products including the popular zBoost SOHO line, designed for consumers; the zBoost REACH line, designed for the signal-challenged urban and rural markets; and the zBoost line aimed at larger homes needing greater coverage.

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Irish Startups? Happy St. Patrick’s Day

Irish Innovation center Wishing you the Luck O’ The Irish on this St. Patrick’s Day, 2014. Most people have come to associate St. Patrick’s day and the Irish with parades, parties, shamrock’s, leprechaun’s and a lot of Green! But did you also know that Ireland is a great location for startup companies?

According to Enterprise Ireland, the Irish Government is committed financially to bringing some of the world’s best research talent to Ireland.  In fact, Ireland has become a world leader in a number of key innovative sectors such as ICT, life sciences, financial services and gaming.  Some interesting facts:

  • Ireland is the internet and games capital of Europe
  • Most global players in the ICT sector - from Google, Facebook, eBay and PayPal to smaller specialist companies – have chosen Ireland for major operations focussed on international markets Continue reading
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ChemFree – GLOBE Award Winner

We are proud to announce that Frank Marks, the president and CEO of ChemFree, a resident of Gwinnettt Innovation Park has been named a winner of the GLOBE Awards.

GLOBE Award winners

The Georgia Department of Economic Development announced the winners of the GLOBE (Georgia Launching Opportunities By Exporting) Awards during the Go Global Reception on Monday, February 17, 2014.   Georgia’s first annual GLOBE Awards recognized 53 companies who entered into a new international market in 2013.. Georgia’s first annual GLOBE Awards recognized 53 companies who entered into a new international market in 2013.

For a full listing of all the winners go to

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