All businesses want a market strategy that generates sales. Unfortunately, too often marketing strategies fall short and do not accomplish this. Geoffrey James of Inc. recently wrote How to Evaluate a Market Strategy. He described how effective strategies will always include the following characteristics:
- They are strategic rather than tactical. Strategies define goals while tactics define the actions you’ll need to take to achieve those goals.
- They are measurable rather than vague. Goals need to be specific. If you can measure it, then you can manage it.
- They are “actionable” rather than contingent. A goal must be able to be accomplished by doing something actively, not by having something done from the outside beyond your control that affects it.
- They are clearly articulated. If you can clearly and easily explain to your team what your goal is, then they will likely be successful implementing it.
To read about all of the 7 strategies go to http://www.inc.com/geoffrey-james/how-to-evaluate-a-market-strategy.html