Startups are all looking to establish their brand, get press coverage and gain recognition. However, this can be a difficult task, especially in the early days of a business. Shana Star, of Entrepreneur wrote The 6 PR Tips Every Startup Should Employ, which outlines some strategies that can be used to establish yourself as a startup.
- Be ready – Make sure your product is completely ready. This will avoid negative press or bad reviews.
- Establish your identity – Identify and know your values, company culture, what makes you different from the competition, and what is unique to your startup. Make sure you know what story you want to tell.
- Share your story – Create a narrative, based on your identity, about who you are and how you got started. Also, always used your company name in your narrative.
- Make sure there is CEO visibility – Your CEO has an important role in shaping your company’s image, brand and culture. He or she needs to be accessible and visible to the public. This will show credibility and leadership in your industry.
To read the entire article go to http://www.entrepreneur.com/article/235339