Social Media and Your Business

Everyone seems to agree that Social Media is a good thing.  But how important is it really?Peter Rosler, Inc. recently wrote 5 Benefits of Social Media Business Owners Need to Understand.  He identified Social Media Marketing’s benefits that can impact your business and affect your bottom line.

By: Stuart Miles

By: Stuart Miles

These benefits include:

  • Increase brand awareness – Your brand can easily be introduced to people. Social networks are used by more than two-thirds of the country, and  content can spread virally to others.
    • Relevanza reported that 78 percent of small businesses attract new customers through social media
    •  Adroit Digital states 75 percent of online Americans said product information found on social media influences their shopping behavior and enhances brand loyalty

  • Legitimize a brand  –Social media pages are constantly updated with new posts, and comments and indicates an active brand.  Also, likes and fans show additional support and reviews add legitimacy.
    • Ballihoo found that 63 percent of consumers who search for local businesses online are more likely to use businesses with information on social media sites.
  • Increase sales – improving brand awareness and legitimizing a brand help increase sales, but also consumers can be directed toward  sales by posts that link to products.  Additionally, marketers can target the audience.  They can get the right message to the right people.

Rosler summarizes “social media marketing is something that every business needs to do and needs to do well.”  To see all of the benefits please read the entire article at

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