Most business owners believe that their customers want “quality products, best value and great customer service.” according to Geoffrey James with Inc. James writes in Customers Have 7 Hidden Desires, that although they do want quality, value and customer service, the following things are truly what they want.
- Customers want to feel important – they want to know that they matter to you
- Customers want to be appreciated – they want to feel that you truly want to sell to them and that you will put the customer first.
- Customers want to talk about themselves – Focus on the customer, not the business owner
- Customers want success and happiness – they want to feel like you are helping them meet their own goals
To read the entire article and the other customer desires go to http://www.inc.com/geoffrey-james/customers-have-7-hidden-desires.html