What Customers Really Want

Most business owners believe that their customers want “quality products, best value and great customer service.” according to Geoffrey James with Inc.   James writes in Customers Have 7 Hidden Desires,  that although they do want quality, value and customer service, the following things are truly what they want.

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  1. Customers want to feel important – they want to know that they matter to you
  2. Customers want to be appreciated – they want to feel that you truly want to sell to them and that you will put the customer first.
  3. Customers want to talk about themselves – Focus on the customer, not the business owner
  4. Customers want success and happiness – they want to feel like you are helping them meet their own goals

To read the entire article and the other customer desires go to http://www.inc.com/geoffrey-james/customers-have-7-hidden-desires.html





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